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The Daily Mail (down 7.5% month-on-month to 113 million), which was the ninth most popular news site in the US in both July and August, dropped in September to tenth. The contraction was sharpest at Yahoo Finance (down 11.3% month-on-month to 144.4 million visits) and third-placed Fox News (down 11.2% to 260.2 million). But for most publishers visits have nonetheless improved year-on-year, with three-fifths of the top 50 recording traffic increases of at least 10% compared with September 2023. Almost all the top 50 news sites in the US saw traffic fall in September, deepening a decline that began in August. Newsweek (up 20.1%), The Atlantic (26.6 million, up 16.2% month-on-month), The Washington Post (109.7 million, up 8.7%) and Substack (53.9 million, up 7.9%) were similarly among the fastest growers. The broader traffic bounce back may reflect increased news interest in the run-up to the US election, which happened in the first week of November.
Men’s Journal was the fastest growing top-50 news website in the US in May, quadrupling its traffic compared to the same month a year earlier. Of the 50 biggest news websites by visits https://www.juznevesti.com/bbc-news-na-srpskom/zdravlje-zasto-sam-presla-na-hranu-koju-je-jela-moja-baka/ in June, 34 saw month-on-month growth (up from 15 in May) and 29 saw a year-on-year increase (up from 14 last month). Al.com saw the biggest month-on-month growth at 14%, and was one of just six websites to see an increase in visits compared to July.
USA Today (128.8 million, down 19%) was the fastest faller among the group, followed by CNN (345.1 million, down 14%) and BBC News (112.3 million, down 11%). However they are also in spite of an eventful February for US news which included an airplane crash in Washington DC and an Oval Office row between Donald Trump and Ukrainian president Volodymyr Zelenskyy. Since November 2023 Similarweb has excluded the figures for edition.cnn.com in its report to Press Gazette since they are counted under the main domain. The smallest increases were seen at the AP (4%), MSN (3%) and CNN (2%), while the New York Post lost a negligible proportion of traffic. Fox News and Yahoo Finance (155.9 million) were respectively flat and up 3% compared with last year.